MAD X MAD
An urban strategy for the locating and use of public spaces
One of the guidelines of the last stage of the Veranos de la Villa Festival has involved cultural decentralisation and bringing unique underused or scarcely frequented places to the attention of the public. Over the past 4 years, Festival activities will have taken place in 105 different spaces, 90% of them outdoors. Finding these spaces and assessing their suitability is by no means an easy task. The architecture firm Elii, which designs the urban strategy for the locating and use of public spaces in conjunction with the Artistic Directors of the Veranos de la Villa Festival, looks after this each year. The painstaking exploration of the twenty-one districts of the city and the reinvention of the possible uses of existing sites, nooks and corners and infrastructures have made it possible for the activities of the Veranos de la Villa Festival to spread throughout the capital, putting distances into perspective, helping to disrupt the inertia of cultural centralism, and fostering an affection for the city and the enjoyment of common spaces. This project earned Elii the COAM Prize (bestowed by the Official College of Architects of Madrid) in 2018.